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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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New OOH from Orange builds on brand promise

Parallel to the Dragon tariff promotion with Reda Abdel-Aal, telecom operator Orange has launched a second outdoor campaign that reinforces the brand image with experiential marketing on a sweet tone.
Part of their latest global branding campaign “Orange Love”, the ads borrow a shot from their international tv spot, with ad copy that promises viewers that “Orange connects you with your loved ones”, along the two protagonists of the TV commercial holding the thread that has united them from different sides of the world.
The campaign was released on the roads of Greater Cairo during the first days of September and can be seen on uni-poles, double-decker poles and light boxes, as well as gates and serials on the highest-trafficked roads of Greater Cairo.

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Country: Egypt
Region: North Africa

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