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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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NAEEM forced to pull down campaign

Egyptian investment bank NAEEM launched a new OOH campaign at the beginning of the month that has caused a bit of uproar within the banking industry.
The design of the ads seemed to offer a 26% interest rate of return for deposits on a particular Banque Misr fund. Alerted by the confusion of such a high interest rate, Banque Misr’s chairman felt forced to declare that the campaign contained “false publicity” and that their fund could not fulfill such rates.
Amid the controversy, NAEEM has decided to follow the instructions from the Egyptian Financial Supervisory Authority and removed the campaign before the issue became any bigger. The investment holding company enjoys a strong reputation as one of the leading investment banking institutions in the Middle East. With offices in Egypt and the UAE, NAEEM has a significant regional presence and receives individual and institutional investors from across the MENA region.
Stay tuned for the upcoming replacement ads!

CAMPAIGN CREDITS:

Brand:
Industry:
OOH Size: Large,
Country: Egypt
Region: North Africa

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