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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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HAP reveals “True North” and neglects Swan Lake El Gouna

Egyptian developer Hassan Allam Properties has finally revealed the OOH teaser campaign that started in May and continued during June.
Over crystal sea waters, the developer promotes the generic name of “Swan Lake Beach Resorts”, merging the teaser slogan “the true North” from the previous campaign with their project Swan Lake North Coast, and their not-revealed-yet second Swan Lake development in the Mediterranean. The campaign, however, has puzzled the industry as one of the renowned Swan Lake beach resorts is in El Gouna, East of the country!
The campaign was revealed during the last week of June and uses uni-poles, T-Poles, double-decker poles, lightboxes, and billboards on strategic locations across the Greater Cairo.


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