HAP reveals “True North” and neglects Swan Lake El Gouna
Egyptian developer Hassan Allam Properties has finally revealed the OOH teaser campaign that started in May and continued during June.
Over crystal sea waters, the developer promotes the generic name of “Swan Lake Beach Resorts”, merging the teaser slogan “the true North” from the previous campaign with their project Swan Lake North Coast, and their not-revealed-yet second Swan Lake development in the Mediterranean. The campaign, however, has puzzled the industry as one of the renowned Swan Lake beach resorts is in El Gouna, East of the country!
The campaign was revealed during the last week of June and uses uni-poles, T-Poles, double-decker poles, lightboxes, and billboards on strategic locations across the Greater Cairo.