The billboards of Cairo have been going through a decline during July, with 68% of OOH occupation and 32% available signs of 196 different campaigns, including 116 running campaigns on the roads and 80 brand new ones.As for our industries tracking; real estate is on the top again with 39%, the same share they achieved in June, and because the summertime is all about outings; the telecommunication industry launches lots of promotional campaigns to make your outings go live with various offers for the internet bundles, while the Education industry bloomed with the back-to-school season coming up in days.
July’s Top 20 Campaigns reflects the creativity and massive budget spent on these OOH fired up campaigns, with Samsung revealing their teaser campaign on an OOH campaign to unveil Amir Eid’s
The North Coast has become one of the busiest destinations that attract the OOH advertiser’s to make sure that their ads get the right exposure needed and their brands shine in the right place; Al
This month the Top 20 Campaigns are nearly 90% real estate and the rest varies between Food & Beverages and others. Five elite advertisers announced the launching of their new residential
Between the real estate industry booming, as usual, the AFCON season also made lots of different brands and industries under the spotlight, wishing our national team the best of luck. Here are the Top 20 campaigns of June.
Just as we promised to cover the OOH campaigns of the brands that shined and ignited the billboards of our beloved Greater Cairo; after bringing you part 1 two weeks ago, we now present to
The Egyptian king doesn't only score on the field but also on the billboards of Cairo, Mohamed Salah has gained praise and admiration from all over the world. Not just a great player, but
With Egypt hosting the AFCON 2019, almost every Egyptian brand is on the roads of Greater Cairo, adapting their industries with the football spirit to seize the opportunity of been seen during this
Ramadan put May on fire, broadcast media brands were keen to occupy much more ad faces than before, in fact it is the peak season for the Broadcast Media and FMCG, in addition of Foodservices too. The brands focused their campaigns on Ramadan promotions, the reason campaigns count went down but occupied ad faces didn’t move down as much as the campaigns.
Broadcasts media is conquering the billboards of Cairo with their seasonal marketing strategy for Ramadan, with DMC who had an early start since last April, ON TV, AlHayat, CBC and MBC Masr, using
Marketing is the art of portraying a product or a service the way you want people to feel about it, this is more of an objective that each and every brand wants to achieve at the end of the
It is this time of year where Egyptians consume enormous amounts of food. Before the arrival of the Ramadan, people rush to the supermarkets to fill their fridges and get ready to fast. Food &
Broadcast media & food & beverages industries are warming up for Ramadan season with dmc’s list of new upcoming series. As for the real estate industry’s stable OOH strategy is moving
April exceeds March With a little increase in all the occupation numbers, as a warming up for the massive increase of Ramadan season in May, it is the storm in all kinds of media. April has many bank holidays and occasions that tempting the brands to generate more offers and promotions which dives to generate more campaigns too.
As Ramadan is halfway through, the competition between certain industries is on fire and in order to grab people’s attention, the operators will have to be special, relevant and creative.30
With Ramadan’s arrival, the sudden change that happened on the roads of Greater Cairo was noticed and expected. Broadcast media TV networks have spiced up and filled the billboards with new
With the rise of real estate occupation and the mother’s day campaigns, the OOH market moves up 10% in OOH ad faces’ occupation and 25% of new campaigns.
Revealing the outdoor landscape with numerous of ongoing campaigns, several new campaigns and lots of new products/services introduced through the billboards of Cairo; March Top Campaigns has all the
Welcome to our second anniversary! Today Insite OOH Media Platform turns 2, and we are excited to celebrate our first toddler years of achievements with our readers.It’s amazing how fast
The market of Greater Cairo is witnessing a healthy increase in the number of Out-Of-Home campaigns across industries, with Real Estate catching up after its very slow end of 2018.
The OOH market of Greater Cairo has peaked up with the start of the New Year. Following the slowdown of the last quarter of 2018, the market seems to have revived with new campaigns from advertisers across several industries.
The OOH market is moving forward with lots of promotional campaigns on the roads of Greater Cairo to accompany you during the holidays. The real estate industry is shining as usual as the most used
We are used to hearing that the roads of Greater Cairo are “cluttered” with billboards and that brands’ visibility and campaigns’ ROI are becoming harder to measure – and they are! With
With Christmas round the corner and the end of the year approaching fast, the OOH scenery of Greater Cairo has witnessed lots of interesting shifts in the leading industries of Egypt.Despite the
As winter settles and we approach the end of the year, the OOH market of Greater Cairo has evolved to give way to the special promotions in industries like Ceramics, Fashion and Consumer Electronics,
The month of October has surprised Egypt’s OOH market with an increase in the occupancy and a total change in the themes of the campaigns. With Autumn here, advertisers have rushed to promote their
September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with their Back-to-School
The month of August has witnessed significant activity in the OOH market. Despite summer holidays keeping city residents in the coastal resorts, the OOH overall occupancy of Greater
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