The OOH features the Renault Taliant which is positioned against a cityscape background. The car occupies the majority of the space in the ad, with the text Renault Taliant written in both English and Arabic across the top of the image. The bottom of the ad features the price of the car, LE 799,000, and the Renault logo. The use of a simple, clear design is likely intended to make the ad easy to understand for drivers and pedestrians who are passing by. The large image of the car is sure to catch attention, and the text is easy to read. The price of the car is prominently displayed, which may appeal to budget-minded consumers. The ad also uses Arabic text, which is likely intended to target Arabic-speaking consumers. This is a smart move, as Arabic is the official language of Egypt and is spoken by the majority of the population. By using Arabic text, Renault is making sure that its ad is accessible to a wide audience. The OOH campaign visuals launched by Renault in Greater Cairo are a well-designed and effective way to advertise the Renault Taliant. The ad is simple, clear, and easy to understand, and it is likely to appeal to both Arabic-speaking and English-speaking consumers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
