Greater Cairo's outdoor advertising scene boomed in March 2024, though real estate saw a dip in dominance. While it remained the leading industry, it only secured 6 spots in the top 20 campaigns. This month, other sectors like Media & Broadcasting, eCommerce, and Food & Beverages made a bigger splash, with each having over 10 campaigns featured in the top 20. Noteworthy Changes This month’s top 20 campaigns list displayed more sectors scoring enough to be among the top 20 campaigns, with the Real Estate scoring approximately 50% of the 20 campaigns on April 2024 list. Top Five Campaigns BLOOMFIELDS (181 ad faces):The developer’s campaign marks a significant comeback since the Water of Ours effort, and this time, they're doubling down on exclusivity. Bloomfields' captivating visuals dominate the cityscape, portraying luxury living through clean designs and a calming color palette. Gentle blues and greens evoke a sense of serenity, reflecting the tranquil life promised in Mostakbal City. The campaign's tagline, Signature rooftop views, goes beyond just advertising homes; it positions Bloomfields as a haven of peace and tranquility. LYV RAS EL HEKMA ( 173 ad faces):Cairo's streets have transformed into a canvas for Gates Developments' latest campaign, LYV Ras El Hekma. These aren't your average billboards; they're portals to a dream lifestyle. Each one uses captivating visuals and powerful messaging to transport viewers from the city's bustle to a haven of tranquility on Egypt's North Coast. LYV Ras El Hekma isn't just selling residences; it's selling a story. The campaign showcases modern design, lush green spaces, and the sparkling sea, inviting Cairo residents to envision a life surrounded by beauty. This goes beyond bricks and mortar - it's about building a life of peace and unity. ELORA (85 ad faces):A haven of luxury awaits in the heart of New Zayed. T-Villa in Elora, the crown jewel of Arabia Development, rises amidst the bustling city. This is not your typical residence; it's a celebration of refined living where nature and architecture seamlessly blend. Billboards painted in a bold vermillion color grace the streets of Cairo, grabbing attention with the promise of an upscale lifestyle. They echo the campaign's central message: owning a piece of this luxury is within reach, with a down payment of just EGP 550,000. 4.THE BIG BUSINESS DISTRICT (74 ad faces): Cairo's skyline welcomes a new symbol of ambition: The Big Business District. This sprawling development, a visionary project by Roya Developments, stretches across 43 acres and promises to be a hub for innovation and growth. The Big Business District is more than just a collection of buildings; it's a vision brought to life. Located strategically near the Ring Road, the district fosters a perfect balance between work and life. LINE DEVELOPMENTS (62 ad faces):Line Developments, a heavyweight in Egyptian real estate, has unveiled its latest project, Elysium Sheikh Zayed, across Cairo's billboards. This marks a shift from their previous teaser campaign, and targets residents seeking an elevated lifestyle within the city's energetic Sheikh Zayed district. Living up to its heavenly namesake, Elysium Sheikh Zayed promises a taste of paradise. The development boasts a collection of meticulously crafted residences, each designed with spacious living areas, modern amenities, and stunning views. Cairo's billboards got a refresh in April 2024! While real estate continued to be a major player, it wasn't quite as dominant as before. This shift opened the door for a wider variety of advertisers. Industries like Automotive and eCommerce all jumped in, grabbing approximately 10 spots each in the top 20 OOH campaigns. As a result, Cairo residents saw a wider range of products and services advertised across the city. To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals. Additionally, for a deeper dive into April 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.