This report uses numbers and insights to analyze outdoor advertising trends, including activity in the D/OOH market. It also explores how these trends reflect the current state of Egyptian businesses. Occupancy Rate Decline We'll specifically look at the occupancy rate, which decreased 2.8% from March 2024's rate of 82.9% to 80.1% in April 2024. Sector Analysis Real Estate: April 2024 scored a 9.4% higher occupancy rate in comparison to itself during March 2024. Telecommunications: The Telecommunications sector’s activity scored a 4% decrease compared to March 2024. FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech, witnessed a 1% increase in activity compared to the prior month. Healthcare: This industry witnessed an increase since last month, with a total of 5.8% of the total campaigns launched during April 2024, and a 1.2% higher in comparison to itself during March 2024. Foodservice: The Foodservice industry displayed a 1% decrease in activity compared to the prior month. Year-on-Year Comparison Occupancy Rate Incline The OOH sector as a whole saw an amazing 9.7% rise in occupancy in April 2024 compared to the same month in 2023, this year the whole OOH industry has risen regarding activity. Sector Analysis Real Estate: April 2024 marked a 6% increase in the Real Estate sector's activity rate compared to the same month in 2023. Telecommunications: Telecommunications sector witnessed a 3.4% decrease in outdoor advertising activity compared to the same month in the previous year. FMCG: This sector showcased a 2.1% decline in activity compared to the previous year. Healthcare: The Healthcare sector witnessed a 0.1% decrease in comparison to the same month in 2023. Foodservice: This sector witnessed a 0.2% decrease in comparison to the same month in 2023. Conclusion Despite a slight dip in occupancy rate compared to March 2024, Cairo's OOH market displays positive signs. Year-on-year comparisons reveal a significant increase in overall activity, with the Real Estate sector leading the charge. This reflects a potentially growing Egyptian economy, with various sectors leveraging OOH advertising to reach their target audience. While some industries, like Telecommunications and FMCG, show a slight decrease in activity, the overall growth suggests a robust OOH market in Cairo. Further monitoring and analysis can provide valuable insights into future trends and inform strategic decision-making for businesses utilizing OOH advertising in the Egyptian capital. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
