Leading shopping hub Mall of Egypt has hit the roads during March to proudly announce their 1st anniversary in Egypt.

  Over turquoise backgrounds, the ads feature white and orange birthday  motifs, such as balloons, gifts, garlands, and even a cake, with  additional artwork that includes the element of Spring fashion to the  mix with conceptually advanced simplicity.

The campaign is limited in size and reach, restricted mostly to the regular locations of the brand around 6th of October City and can be seen on elegant mega signs.

The Art & Science of OOH

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