An OOH campaign by Vodafone featuring the captivating Egyptian actress, Yasmin Abdul Aziz and the Singer Abdel Baset Hamouda. The tagline, simply stated in Arabic, reads Enjoy yourself with Flex and benefit from free subscription”. What exactly do you enjoy? The billboard keeps you guessing for a moment alongwith featuring the logos of Watchit, Shahid, Anghami Plus, and Whatsapp. This is a strategic move by Vodafone in their recent OOH campaign in Egypt. By using a celebrity endorsement, they instantly grab the attention of their fans and build trust with the brand. The clever tagline piques curiosity, leaving viewers wondering what exciting deals await them. The billboard then unveils the key selling point, Flex 70, a data plan offered by Vodafone. The text, predominantly in Arabic, informs viewers that choosing Flex 70 grants them free subscriptions. This could be incredibly enticing, especially if the subscriptions translate to popular streaming services. By offering this valuable perk, Vodafone incentivizes potential customers to switch to or remain loyal to their Flex 70 plan. Overall, the campaign is a simple yet effective way to promote Vodafone's Flex 70 data plan. It leverages the power of celebrity endorsement, a thought-provoking tagline, and the promise of free subscriptions to capture the attention of Egyptian viewers and potentially convert them into loyal customers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
