Fawry, Egypt's leading digital payments and financial services platform launches a new and attractive outdoor campaign, featuring its new My Fawry Yellow Card. Following their prior appearance, Fawry is back after a long absence from Cairo’s outdoor advertising arena, showcasing a diverse range of characters from different walks of life, all united by their use of the versatile My Fawry Yellow Card, the billboard matra is to highlight how the card enables users to Pay, Buy & Install Anything From Anywhere, hosting snippets of Fawry’s video advertisement, demonstrating the broad applicability of the My Fawry Yellow Card in the daily lives of our customers. The ads spotlight the card’s ability to ease one’s day-to-day life, whether you’re ordering food or paying bills, the card provides a seamless and convenient payment experience for Egyptians from all backgrounds. The ad spaces note the campaign slogan “My Fawry Yellow Card Pay, Buy & Install Anything From Anywhere,” as well as hosting a visual of the Yellow card upon all billboards. A telephone replica is also present on the ad, featuring the application home page, presenting how the card information is present and functioning. The Fawry logo is placed on the upper right hand corner of each billboard, in addition to the phrase “Expect Anything.” The billboard color pallet mainly utilizes the color Yellow, which strongly associates the campaign imagery with the Fawry Yellow Card offerings. The ad spaces are intriguing to passersby, encouraging them to discover what Fawry has to offer. Get to know more about Fawry’s campaign, including its OOH kinds, locations, and more, visit MOOH; Egypt and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
