Charlotte Tilbury, the legendary, trendy, luxury brand, beautifying women all over the world, has just glammed up Dubai’s digital landscape. The cosmetics and makeup company famous for empowering beauty has set Dubai alight with its latest ad, like it did with its last one in April 2024 unveiling the Pillow Talk Plump - Effect Gloss. Charlotte Tilbury is back on billboards with 6 “New Fragrance Collection of Emotions” which are backed by neuroscience +40 years of research. The first fragrance in red called S… has; black pepper oil, leather accord, and velvety musk and is addictive seduction in a bottle. The second is called Joyphoria and is beige. Its scent is linked to neroli oil, ylang-ylang, and vanilla bean extract and is considered happiness in a bottle. The third pink fragrance is called Love Frequency and it’s a love portal in a portal in a bottle. Its scent consists of pink pepper, rose ultimate extract + rose essential, and cashmere wood. The green fragrance is called Magic Energy and its energy in a bottle its scent is bergamot oil, cypress ultimate, and palo santo accord. The turquoise fragrance is called Calm Bliss and its serenity in a bottle. Its scent focuses on lavender oil, watery accord, and white musk. The blue fragrance Cosmic Power is empowerment in a bottle and its scene consists of a spice cocktail, frankincense accord, and amber accord. Some ad visuals display all the fragrances along with the ad copy “Shop Now” while other visuals show individual fragrances. The campaign takes a rainbow approach to make the ad stand out on the road and grab attention. The new campaign was distributed during the fourth week of May as digital Out-of-Home ads across Dubai. Dive deep and find more details about the DOOH by visiting our Insiteopedia and navigating through its different sections.
