E& (Etisalat and) has launched a new billboard campaign in the UAE promoting their eLife Ultra fiber optic internet service, The campaign puts ultrafast and reliable internet front and center, following their previous appearance. The billboards feature a simple yet impactful message: eLife Ultra. Ultra-fast & reliable internet, Starting AED 299 per month. This concise ad copy highlights the key selling points of eLife Ultra – its blazing-fast speeds and dependable connection – while also emphasizing the starting price of AED 299 per month for those interested. Their service utilizes fibre optic technology offers significant advantages over traditional copper cable internet. Fibre transmits data using light pulses, resulting in much faster speeds and lower latency. This translates to seamless streaming of high-definition content, lag-free online gaming, and efficient multitasking for users with demanding internet needs. In other words, what everyone needs nowadays. Their service also includes free limited time offering speed boost, Amazon Prime, Starzplay, Anghami Plus Family, free delivery with Smiles, and Arena eLife Gaming. Etisalat's campaign is set to resonate with UAE residents increasingly reliant on high-speed internet for work, education, and entertainment. The telecommunications brand has placed its ad in strategic locations in the UAE, focusing on Dubai and Sharjah for maximum visibility. The campaign was revealed in the fourth week of May through the UAE’s bridge billboards.
