Pizza Hut, the infamous pizza restaurant, just released a new promotional campaign for all pizza lovers out there, following their previous campaign back in February. The message of the campaign is that Pizza Hut offers a good value for the price. By purchasing a medium or large pizza, customers can get a side dish or drink for a very low price. This could be appealing to budget-conscious consumers or those who want to feed a large group of people, and on the left corner you can find the hotline as the ad’s call to action along with the application download icon to encourage audience to get advantage of this offer. The geo-distribution was wide as you can find the campaign placed on busy bridges and highways. It's worth mentioning that at the same time last year the fast food chain launched a campaign that offered another saver which was the ranch box. Which creates a sort of pattern that pizza hut launches a saver meal or a saver deal each year at the same time. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
