An Out-of-Home (OOH) campaign promoting Arab Media Forum The Region's Largest Media Gathering in the United Arab Emirates, the campaign was launched in the fourth week of May 2024. Firstly, the billboard's strategic placement on a high-traffic bridge ensures maximum exposure. Its large size guarantees it catches the attention of drivers and passengers using bridge billboards. The use of Arabic, the UAE's primary language, ensures clear communication with the target audience. Furthermore, the high-contrast color scheme of white text on a black background effectively grabs attention. The message itself is concise, conveying the event's name, tagline, and dates (May 27-29, 2024). This OOH campaign is likely achieving its goal of raising awareness about the Meclis event among UAE residents who travel by car. However, incorporating a call to action could significantly enhance its effectiveness. This OOH campaign follows the brand’s previous OOH activity in the UAE during September 2023. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
