Orange launched an OOH campaign in Cairo to promote its big-cards featuring the star Ahmed Saad on Cairo’s OOH scene. This OOH campaign follows the brand’s previous OOH campaign during March 2024. The campaign leverages a vibrant orange color scheme, a familiar face, and a clear value proposition to grab attention and boost sales. Orange's signature orange dominates the billboards, ensuring immediate brand recognition. The campaign features popular Egyptian celebrity Ahmed Saad, likely to resonate with his fan base and extend the campaign's reach. A prominent Big Card icon reinforces the product being advertised. The tagline, For the first time in Egypt enlarge your units and warranty, highlights the enticing offer, more data and potentially a longer validity period for Big Card packages. This concise message speaks directly to budget-conscious data users who crave longer-lasting plans. By combining a familiar celebrity with a focus on value, Orange Egypt's OOH campaign effectively communicates the benefits of their Big Card data solution. This strategic approach is likely to capture the attention of mobile data users in Egypt, generating significant interest in Orange's Big Card offerings. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
