Jenan's story began in 1976, meticulously milling flour in the UAE. This food brand with a rich history has popped up on Dubai’s OOH spaces, providing awareness. Over the years, the Jenan family has grown its offerings to include delicious oats and eggs, all produced locally. This commitment to freshness and local sourcing is a cornerstone of their brand identity. The campaign features a bold green and orange color scheme, grabbing attention and conveying a message of sustainability with the taglines Food Made Good and Eggs Made Good, this new campaign marks a strategic shift, placing a greater emphasis on their dedication to ethical and environmentally conscious practices. The vibrant green hue is often associated with freshness, growth, and nature; aligning with Jenan's focus on high-quality ingredients. The contrasting orange adds a touch of energy and vibrancy, highlighting the brand's commitment to deliciousness. The simple yet impactful taglines, Food Made Good and Eggs Made Good” signify the use of natural, wholesome ingredients. They proudly add a sticker that they are Made in the UAE and urge people to Support Local with a wide array of their products, including cooking oil. The campaign was unveiled in the fourth week of May, on digital screens in Dubai.
