The billboard campaign for Koun Ras El-Hekma by Mabany Edris is a standout example of effective outdoor advertising. Ras El-Hikma, known for its pristine beaches and crystal-clear waters, has become a sought-after destination for real estate developments. This campaign taps into the location's allure, using vibrant and summery visuals to attract attention. The billboards, prominently placed in Greater Cairo, feature happy children playing, swimming, and enjoying a beach environment, with bright blue backgrounds that evoke clear skies and the sea. Close-up shots of children with expressive, joyful faces add a personal touch, making the ads relatable and engaging. The dominant color in the campaign is blue, symbolizing tranquility and relaxation, which perfectly aligns with the beach theme. Complementing this is the secondary color, yellow, representing happiness and positivity. This color scheme makes the billboards eye-catching and visually appealing. The primary message, Bring Out Your Inner Child, is consistent across all billboards. It suggests a return to carefree, joyful childhood experiences, inviting viewers to reconnect with their youthful spirit. The call to action is subtly embedded, with a contact number and the phrase The Real Sahel Vibe, encouraging potential customers to inquire about the project. This campaign effectively combines visual appeal, emotional messaging, and a clear call to action to attract and engage potential customers. Notably, this campaign follows Koun’s first advertising announcement to the public. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
