In a celebratory OOh Campaign, the Mobile devices store, Dubai phone, celebrates its 18th anniversary. The campaign uses the slogan “Make Your Digital Life” in English and Arabic(“Celebrate with Us”. This slogan suggests that the company’s services can improve your digital life, possibly by providing fast internet speeds, large data allowances, or a variety of value-added services. The billboard also promotes a “New Everyday Offer” with “Interest Free Installments”. This suggests that the company is offering discounted phones or phone plans that can be paid off over time without incurring interest charges. This could be a good deal for consumers who are looking to save money on a new phone. Overall, the OOH campaign is designed to appeal to a wide range of consumers, including those who are looking for affordable and reliable cellular service, as well as those who are looking to finance a new phone. The use of Arabic text suggests that the campaign is also targeting Arabic-speaking consumers. The Geo-distribution of this campaign is strategic, as you can find the campaign using bridges and highways to promote the news of its anniversary. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
