Pure Gold (PG) has unveiled a new OOH campaign in Dubai that bathes the city in opulence. After their previous pop-up, the jeweler is back on the UAE’s advertising scene. Pure Gold's campaign is about creating a visual experience. With striking billboards featuring close-up shots of their rings, each piece is artfully displayed against a stark, black background, allowing the intricate details of the 18-karat gold and the dazzling fire of the diamonds to take center stage. Below each piece, the product name is displayed in a sophisticated font, adding a touch of understated elegance, such as “Elena”, “Luna” and “Hexa”. The tagline “Shop with us today” leaves viewers eager to explore Pure Gold's collections further. The “Hexa” piece features a mesmerizing dance of 18-karat gold and deep green Agate stones, crafted to symbolize transformation, feminine power, and the enchanting allure of the night sky. For those seeking classic elegance, the “Luna” is a timeless piece that embodies brilliance and sophistication, perfect for celebrating a special occasion or adding a touch of luxury to an everyday look. The last piece they highlight, “Elena”, offers a stunning 1 Carat Solitaire diamond ring. The campaign was unveiled in the third week of May, via uni-poles in Dubai.
