Skywalk Developments has been keeping their Out-of-Home strategy active, advertising their mixed-use project Skywalk on Mehwar Exit and Cairo - Alexandria Desert Road. Their prior awareness outdoor campaign in October 2019 reinforced their project. Skywalk developments is back on billboards with their new branding campaign distributed all over Cairo. The pioneering real estate developer focuses on creating and delivering new and differentiated projects, establishing the benchmark for mixed-use complexes in Egypt by combining exceptional dining, shopping, entertainment, business, and hotel elements. Skywalk is set to be a one-of-a-kind blend of cutting-edge technology and unforgettable experiences from the West and traditional Egyptian culture, with elements that are namely; cafes, restaurants, night spots, offices, recreation, luxury hotel, and branded serviced apartments. The campaign showcases the word “SKYWALK” in big, bold, white capital letters, with a black background to make it stand out. Black has a significant impact on our emotions and it sparks a sense of respect, self-confidence, and importance towards the brand. White, on the other hand, reflects purity, innocence, wholeness, and completion. The ad also embeds abstract art with some random blue stripes across the billboard which symbolize calmness and relaxation, a sensible approach to setting the vibe for the residential project. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
