EGBANK’s ongoing OOH campaign to promote freely, a new service designed to address the banking needs of freelancers in Egypt. This campaign follows a humorous TV ad that aired during Ramadan 2024. The ad focused on the difficulties freelancers face with traditional banking and how EGBANK's freely service can simplify their financial lives. The OOH advertisements themselves incorporate both digital and static formats. They feature the logos of both EGBANK and freely, alongside the bank's hotline number and a list of relevant services such as credit cards and loans. The text at the top of the ad translates to freely in Arabic. By leveraging humor and featuring the TV ad ambassadors, this campaign aims to connect with Egyptian freelancers on a personal level. The use of diverse OOH formats suggests EGBANK is trying to reach a broad audience of potential freely service users. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
