IGI Developments has launched a compelling billboard campaign for their Your Own Pace installment plan for Ashgar City and Ashgar Heights. The large, traditional billboards are strategically placed along busy highways in West Cairo, ensuring high visibility. The campaign features bold text in Arabic, making the message immediately noticeable to passersby. The use of green and yellow as dominant colors evokes feelings of growth, stability, and optimism. Green, often associated with safety and nature, suggests a serene and secure living environment, while yellow adds energy and happiness, encouraging a positive response. The contrast between these colors and the dark background ensures the text stands out and is readable even from a distance. The campaign’s key message, Your Own Pace, emphasizes flexibility and customer convenience. This appeals to potential buyers who want control over their payment plans. The IGI Developments logo is prominently displayed, establishing a strong brand presence and reinforcing brand recognition across all billboards. A clear call to action is provided with the inclusion of a contact number, encouraging direct engagement and facilitating inquiries. The tagline Your Own Pace is simple and effective, resonating with a broad audience. This campaign follows IGI Developments’ previous successful billboard appearance, where they presented Gardengate, their newest project in Ashgar City. To learn more about IGI Developments’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
