e&'s recent OOH campaign in the UAE appears to target Emirati professionals seeking to advance their careers in artificial intelligence (AI). This can be gleaned from the use of Arabic, the region's primary language, and the clear message regarding AI training offered by Etisalat Academy, implying a focus on established and reliable education. The campaign's tagline, Evolve Intelligently, positions e&'s training as the key to staying competitive. While the message is clear and concise, the creative execution could benefit from a more visually captivating approach. The blue background and white text provide a clean look, but the image of a person lacks context and memorability. While the target audience and core message are communicated effectively, the billboard seems to miss some crucial details. The call to action (CTA), likely the website address at the bottom, needs to be more prominent and easily readable. Additionally, highlighting the program's benefits, such as industry-expert instruction or certification opportunities, could further incentivize potential enrollees. This OOH follows the brand’s previous OOH activity in Sharjah and Dubai during April 2024 using bridge billboards OOH format. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
