The 8 New Zayed project billboard campaign by El Gabry Developments is a visual treat, strategically placed along highways in West Cairo. The campaign uses large, traditional billboards, ensuring high visibility and impact. The images on these billboards feature happy families and individuals, highlighting a community-oriented and fulfilling lifestyle. This emphasis on lifestyle and community appeals to potential buyers looking for a place to build happy memories. The color scheme of warm tones like brown, beige, and red evokes feelings of comfort, luxury, and sophistication, aligning with the high-end nature of the project. The addition of greenery and natural elements suggests an eco-friendly and serene living environment, appealing to those seeking tranquility. Branding is consistent and strong, with The 8 New Zayed prominently displayed, reinforcing brand recognition. The clear call to action, Launching Now, creates a sense of urgency, encouraging viewers to act quickly. The inclusion of a contact number makes it easy for interested individuals to get more information or schedule a visit. This campaign follows El Gabry Developments' previous successful billboard appearance with the Life Starts at IRA New Zayed OOH campaign, reinvigorating their brand presence. Overall, this well-crafted and visually appealing campaign is likely to attract individuals seeking a high-end, community-focused living environment. To learn more about the El Gabry Developments' campaign, explore Monitoring Out of Home (MOOH), a media intelligence agency active in Cairo and Dubai, providing insights into campaign details, locations, budgets, and more.
