Etihad Airways takes to Dubai’s outdoor arena to announce their new offerings of direct flights from Abu Dhabi to the tropical paradise of Bali, Indonesia, as well as Jaipur, India. Following their prior appearance, Etihad Airways once again features an unmissable opportunity for passersby and travel enthusiasts. The outdoor showcase captures the tropical essence of Bali, hosting bold, vibrant colors and distinctly Balinese visual elements that help emphasize the authentic Balinese experience that travelers can expect. The ad copy notes the campaign slogan “Step into Blissful Bali,” which is further proven through the lush, tropical visuals that directly complements the campaign message, as well as the new offering of new direct flight, generating excitement and interest around Etihad Airways’ new travel option. More ad spaces spotlight the offering of direct flights to the gorgeous Jaipur, starting the 16th of June. Visuals highlight the unique local culture and attractions, including recognizable Indian symbols and imagery, like iconic animals including elephants and peacocks, which Jaipur is a natural breeding ground for. The billboards add color and vibrancy to Dubai’s skyline, creating an eye-catching, memorable campaign. The campaign’s colorful nature allows Etihad Airways to capture the essence of Bali and Jaipur, enticing travelers to choose them as their next travel destinations. Etihad Airways’ new campaign took off on UAE’s digital screens in the third week of May.
