Nestlé Egypt's latest OOH campaign has taken Cairo's outdoor advertisement scene following its previous appearance last April, featuring the familiar sloganWater from Nestlé is pure life” emphasizing the purity and quality of their product. This time, Nestlé Pure Life's ad conveys a reassuring message that pure water will be delivered right to your door with the promise that Nestlé is always ready to meet your delivery needs, as customers can rest assured that their supply of pure, high-quality water is just a doorstep away to enjoy the pure taste of Nestle mineral Water. The light blue billboards that swept the streets showcased the 10L Bottle that kept everyone hydrated through the day, hosted the hotline, and highlighted a reassuring message “ Don’t worry it will delivered to your doorstep” written in Arabic متشلش هم هتوصلك لباب البيت on the hot summer days, when the need for hydration is paramount, this campaign's deployment allowed effective communication and tapping into the audience's immediate needs, as the campaign strategically utilized static out-of-home advertising formats in a high-traffic area to impact the audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Food & Beverages campaigns.
