After the previous campaign of Standard Chartered, the bank has launched a new campaign with the tagline “Rewards your Lifestyle.” Standard Chartered's billboard campaign targets UAE residents with an aspiration for a luxurious lifestyle. The ad showcases travel, shopping, and a sleek car, hinting at the rewards cardholders can unlock. The message, Reward your choices in both English and Arabic, emphasizes that everyday spending translates into cashback benefits. A prominent offer of up to 2,000 AED in cashback serves as a strong incentive, while a clear call to action directs viewers to apply online for the card. This campaign leverages aspirational imagery, straightforward rewards, and accessibility to entice UAE residents to join Standard Chartered's credit card program. Blue is the dominant color in the advertisement. It is a color that is often associated with wealth and trust. This is likely intentional, as Standard Chartered is a financial institution and trustworthiness is an important quality for a bank. White is used as a background color throughout the advertisement. White space can create a sense of cleanliness and professionalism, which can also be beneficial for a financial institution. The campaign has appeared in Dubai using hoarding and bridge billboards.
