B.TECH climbs back on Cairo’s OOH scene with great festive discounts after its prior campaign in March 2024 advertising for Samsung devices in Ramadan. The leading retail chain of household appliances and consumer electronics in Egypt has recently launched an exciting campaign in sponsorship of Unionaire, the mother company of several growing and diversified companies in the field of home appliances manufacturing and distribution. Unionaire’s last appearance on OOH was in April 2024 featuring actresses Ghada Adel and Dorra Zarrouk. The main tagline used in the campaign is “B.TECH Price Breaking Festival Sponsored By Unionaire” displaying a visual that has the logo of both B.TECH and Unionaire along with it’s well-known slogan “Easy Life”. A visual shows different gas stoves and highlights that there are “Discounts of Up To 2,499 EGP on Gas Stoves”. It also indicates that people can purchase in installments, with no prepaid amount of administrative expenses and that audiences can purchase from 178 different branches. The ad also expresses that audiences can buy online or via hotline. Another visual displays refrigerators with “Discounts of Up To 7,399 EGP ''. Other visuals use the repeated tagline “The Number 1 Company In Technology For Years'' while other visuals point out that there’s a “Discount of Up To 3,399 on Built-In Kitchen Stoves”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
