Taking center stage in the Crowne Plaza and Urbnlanes’ OOH campaign is likely a woman adorned with a bronze liquid. This regal imagery instantly conveys a sense of luxury and sophistication, hinting at the upscale experience offered by Oddly Royal project. The background utilizes a red backdrop, a powerful color that’s associated with excitement, energy, power, fearlessness, and passion. In sales, call-to-action buttons use red to empower shoppers to convert because it exudes a sense of urgency. Red can also have a physical impact, the color makes people hungry. This color could be strategically chosen to portray the Crowne Plaza as an exciting and energetic haven for guests. This campaign could target both business and leisure travelers, suggesting Oddly Royal as a perfect destination for their needs. The text should be clear and concise, likely written in white against the colored background for optimal readability. Key elements might include the names of the two locations that this collaboration will work in, New Cairo and New Capital, prominently displayed. The Urbnlanes name is positioned beside the central image in a clear font for brand recognition. The Crowne Plaza logo would likely be featured prominently, also the tagline The New Vision of Hospitality. Smaller text might mention the collaboration with IHG Hotels & Resorts. In its entirety, the visuals aim to create a unified message of luxury, travel, and sophisticated hospitality offered by the Crowne Plaza hotels developed by Urbnlanes. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
