U Venues takes off on Cairo’s billboards for the first time, announcing that the perfect blend of leisure and lifestyle is now at the gates of New Cairo. Developed by superior project developer, El Sewedy Group, U Venues rises on Cairo’s OOH arena as the upcoming premier shopping and lifestyle destination in New Cairo. The new outdoor campaign centers around the dynamic slogan Work, Play, and Live, ensuring visitors a seamless transition from work to play. The ad spaces host a sheered out visual of a happy and smiling family enjoying their special quality time together at U Venues. The warm and inviting family scene is placed as a background to a red visor, eliciting feelings of comfort, safety, and belonging, all to be attributed to UVenues, not just for being a commercial space, but as a lifestyle hub where people can feel at home in. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
