After Etisalat’s previous campaign during the holy month of Ramadan, The telecommunication company just released a new campaign starring four of Al Ahly SC stars. Etisalat and, in a vibrant, and youthful OOH campaign, featuring 4 of the Ahly SC players Marwan Attia, Mahmoud Kahraba, Akram Tawfik, and the Palestinian player, Wessam Abou Ali. The campaign mainly targets the young demographic, based on the ambassadors’ choice and also based on the used language. The campaign’s artwork places the 4 players in the golden area of the billboard, while the copy says in Arabic “Win in cash on any transaction” to promise the audience who are using the cash service from Etisalat with cashback gifts. The Campaign’s Geo-distribution is wide, starting from May this month, the campaign was spread on busy bridges, suburbs such as Zamalek, and highways. If you think that’s all about Etisalat and campaign, think again! We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH the OOH intelligence data provider for Cairo and Dubai.
