A D/OOH campaign was launched by Kalyan Jewellers in the UAE to promote its latest jewelry collection, the brand featured many brand ambassadors on OOH scene in Dubai and Sharjah using digital screens and uni-poles OOH formats, this campaign was launched during the second week of May 2024, following the brand’s previous OOH activity in 2020, long time away but back with a fascinating campaign and collection to its clients. The campaign visuals are simple yet captivating, focusing on showcasing the new collection worn by the ambassadors like kriti sanon and Kalyani Priyadarshan in different shots appearing along with the brand's logo. Kalyan Jewellers reported a successful Q4 FY24 with revenue surging 34% to Rs 4534.93 crore. Profit after tax nearly doubled year-over-year to Rs 137.49 crore. The Middle East, a growing market for Kalyan Jewellers, saw a 14% revenue increase to Rs 624 crore and a 76% PAT jump to Rs 9.9 crore. While representing a smaller portion of total revenue, the Middle East is a bright spot for Kalyan Jewellers' future. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
