Samsung launched a new outdoor advertising campaign in the UAE raising awareness for the arrival of the contemporary Samsung AI TV’s after its last campaign in February 2024, promoting its Galaxy S24 Ultra Shine on Dubai’s DOOH scene. The multinational electronics and information technology company is currently back on billboards with the innovative “Neo QLED”, “Neo QLED 8K”, and “OLED” television screens encouraging Dubai’s audience to “Experience a New Era of Samsung AI TV” which is the main tagline for the launching campaign. The devices portrayed in the campaign bring AI upscaling technology and new life to people’s favorite TV episodes and movies. AI-powered advanced neural networks turn footage from many sources including games, into lifelike 4K/8K quality. Audiences can also stream OTT services, watch live sports tournaments, and enjoy crystal clear realistic settings of surreal paintings. Samsung’s innovative AI features include AI-powered images with professional realistic depth enhancers, AI motion enhancer pro, and AI-enabled precision optimization. It also includes AI-powered sound with professional adaptive sound, a sound feature based on tracking the location of objects, and a professional active subwoofer. Last but not least, it includes AI-powered optimization with AI energy-saving mode and automatic game mode enhanced with AI technology. The campaign was distributed on hoardings across Dubai during the second week of May Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
