Oreo spikes Cairo’s outdoor advertising scene with their new campaign “Oreo Ice Creams For The Oreo Lovers”, offering a range of delicious Oreo ice cream snacks. The campaign addresses all Oreo fans to experience Oreo cookies in a variety of ice cream formats. Oreo is the ideal snack delight for engaging with loved ones and sharing the joy of giving. Oreo has implemented a tremendously effective debut of the Oreo iced treats range with considerable spending on quality, creativity, branding, and advertising. The collection is based on tried and true bestsellers from Oreo’s portfolio including the legendary ice cream sandwich, sticks, cups, and cone shapes which are portrayed in the campaign. One of the campaign visuals shows a girl eating an Oreo ice cream cone, wearing a bucket hat with an Oreo print on it. Another visual shows the Oreo ice cream stick, sandwich, and cup with the campaign’s tagline in bold. A different visual focuses on the Oreo ice cream sandwich and displays a woman holding the ice cream sandwich with Oreo print nail polish on her fingers. The campaign uses the brand color blue as the background color which reflects calmness, relaxation, peace, tranquility, stability, and reliability. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
