The Madinaty Half Marathon will be organized once more offering runners a professional-standard race experience, including automatic timing of every runner, fully closed-off roads reserved for runners only, and special race medals at the finish line, The Marathon will offer participants the choice of three competitive running races (5K, 10K, & 21K), and a 2K Fun Run. The event has unveiled a colorful captivating outdoor advertising campaign that generates widespread excitement and anticipation, the ad design also features a vibrant color palette of blues, greens, and oranges that evoke a sense of energy, and a connection to nature and health. the ads prominently displayed the event's presenter, Emirates NBD, in partnership with Talaat Mostafa Group and the event's collaborators list includes Elano, Nestle, Lamar, and others, featuring that the event will take place on a fantastic destination course with a fast and flat route, ensuring an optimal experience for athletes in Open Air Mall in Madinaty on Friday, May 10th, furthermore, the strategic deployment for the campaign will generate widespread buzz and excitement leading up to the event. It's worth noting that the previous Marathon was held in June 2023, and this time TriFactory will be operating the MYLAPS timing system, which will automatically time every single runner in the race, providing an unparalleled level of precision and data capture. for more details about Sports Events out-of-home campaigns, check Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics platform operating in Cairo and the United Arab Emirates.
