HUAWEI has launched a new outdoor advertising campaign in Dubai to introduce their latest smartphone following the brand’s previous OOH during December 2023, the HUAWEI Pura 70 Ultra. This sophisticated campaign utilizes strategic traditional hoardings, maximizing their reach across the city's prominent locations. The campaign hinges on a clear visual, a hero image of the HUAWEI Pura 70 Ultra itself. This bold placement leaves no room for doubt about the advertised product. The text is intentionally minimal, featuring only the brand name HUAWEI. This approach prioritizes brand recognition over extensive messaging, suggesting an assumption of existing brand awareness among viewers. The Huawei Pura 70 Ultra is a great option for capturing pictures and videos of friends and family, achieving the best friends and family score. However, the campaign doesn't neglect the local audience. Below the Huawei logo, the text رائد في الموضة (Ra'id fil-muawdah) appears, translating to Pioneer in Fashion in English. This tagline positions Huawei as a leader in stylish technology, catering to the fashion-conscious audience in Dubai. By strategically using Arabic and English text, the campaign fosters a sense of familiarity and cultural relevance. The campaign's strength lies in its unii-format approach. Allowing for dynamic visuals showcasing the phone's features. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
