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MultiBank Group Launches First Mex Exchange and Mex Prime on Dubai OOH
Awareness Campaign Dubai New Advertiser

MultiBank Group Launches First Mex Exchange and Mex Prime on Dubai OOH

May 17, 2024 1 week ago
1 minute, 24 seconds
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The MultiBank Group's latest billboard campaign in Dubai is a visually striking and strategically crafted effort to promote its new financial products, MEX Exchange and MEX Prime. The campaign is designed to capture the attention of viewers through its sophisticated use of images, color psychology, and clear messaging.

The billboards prominently feature high-resolution images of trading platforms and a smartphone displaying financial data, along with a portrait of a key figure, possibly a UAE leader. This combination of visuals effectively highlights the functionality and user interface of the MEX Exchange and MEX Prime platforms.

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The use of a black background conveys sophistication, authority, and professionalism, which are values closely associated with the financial sector. Gold text and elements draw attention to key messages and signify wealth, success, and quality, making the billboards visually appealing and engaging. White text is used strategically for readability and contrast, ensuring that important information stands out.

The billboards deliver crucial information about the new financial products. MEX Exchange is marketed as the first inter-bank trading platform and settlement system in the BRICS and GCC regions, while MEX Prime is promoted as a premier trading platform for oil and precious metals. This strategic positioning emphasizes the launch of the first BRICS and GCC Financial World Order System, positioning MultiBank Group as a leader in this innovative financial space, the previous billboard campaign for MultiBank Group, "Life’s Better with Money," also focused on promoting financial well-being and the advantages of their services.

Overall, the campaign is a powerful tool for brand reinforcement and customer engagement, showcasing MultiBank Group's innovative offerings in the financial sector.

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