In the last decade, fintech has exploded onto the scene, challenging the status quo of traditional financial institutions. Swypex is one of the fastest growing companies in Egypt that changed the whole concept of “traditional financing” Swypex launched its first OOH campaign a few weeks ago to drench Cairo’s roads with a brand awareness campaign to introduce the brand to the audience. The geo-distribution of the campaign included various vital locations such as East, west Cairo, suburbs and important bridges. The campaign’s artwork uses the white and blue as the primary colors, which indicate the feeling of safety, security, trust, and reliability. Moreover the copy moves in parallel with the artwork, as you can find reliable lines such as “Egypt’s smartest corporate card”, “Ready to grow your business?”, “We’re not a bank, we’re Swypex.”, “Unlock your business potential.” It’s worth mentioning that Swypex during the current month has Swypex launches its services after raising USD 4 mn in seed funding. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
