As one of the leading automotive brands, Mazda, takes off on UAE’s billboards with a new outdoor campaign, they do so promising “The New Automotive Paradigm.” Following their prior appearance, once again they showcase the ergonomic CX-90, alongside a new edition, the CX-60. Mazda's outdoor advertising campaign places the CX-60 and CX-90 in the midst of UAE’s most prominent locations, showcasing the exterior of the flagship models, as well as boasting each’s unique design of sleek lines, distinctive grilles, and bold contours. The billboards exude elegance and refinement, positioning Mazda’s new vehicles as ones that hold an exceptional driving experience and the embodiment of new paradigms. Hosting a red and silver model of the CX-60 & CX-90 further distinguishes the car’s premium nature, conveying a message of refinement and exclusivity to the viewers and whoever owns a Mazda. The latter is also assured by the campaign slogan “The New Automotive Paradigm,” as well as the tagline “Inspiring Pioneers,” both holding a sense of promise to passersby. The newly featured campaign made its debut on UAE’s billboards in the first week of May on digital screens and hoarding billboards.
