This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in April 2024. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in April 2024 During April 2024 the UAE’s OOH industry witnessed a noticeable decline in its activity in comparison with the previous months and in comparison to the average rate of D/OOH campaigns launched in a month as a whole. Business Sector Analysis The International Standard Industrial Classification (ISIC) system is used to classify brands and advertising in the study. This guarantees that the report appropriately portrays the scope of outdoor advertising activity in the UAE. Based on its business operations, each brand is assigned to a certain advertiser and classified into an industry sector. If an advertiser owns many brands in different industries, each brand is classified independently depending on its commercial operations rather than merely reflecting the parent company's industry. Using this methodology, the research identifies and analyzes the most active industry sectors in the UAE that use out-of-home (OOH) and digital OOH advertising. These findings accurately depict the firms that are investing the most on outdoor advertising to reach their target demographics. Real Estate Capturing an impressive 18% share of campaigns launched in April 2024, the Real Estate sector secured the top position within the Emirate's D/OOH market. Most Used OOH Format Hoardings were the most used OOH formats during April 2024 in Real Estate sector’s D/OOH campaigns launched, being used in more than 50% of the total Real Estate campaigns launched. Fashion Wear The Fashion Wear sector claimed the second-highest share of D/OOH campaigns launched in the UAE during April 2024, accounting for approximately 14% of the total. Most Used OOH Format Digital screens were mostly used during this month in the Fashion Wear related outdoor advertising campaigns launched. Foodservice The Foodservice sector secured a significant 10% share of the total D/OOH campaigns launched in the UAE during April 2024. Most Used OOH Format A draw between lampposts and digital screens formats regarding usage during April 2024, accounting for more than 75% of the Foodservice’s outdoor campaign launched. New OOH Advertisers A total of 20 new brands and advertisers appeared on UAE’s D/OOH advertising scene during April 2024, more brands and advertisers are welcomed each month with new approaches. Read about the New Advertisers and the conclusion on our website. Events & Exhibitions DOMOTEX Middle East After a 13 year hiatus, the infamous leading event for the carpet and flooring industry in the Middle East, Domotex Middle East, returns to Dubai, announcing its long awaited arrival via a new outdoor advertising campaign, spread across Dubai’s skylines. Driftx Driftx has launched a new OOH campaign in the United Arab Emirates (UAE) to promote their upcoming event, The World's Leading Mobility & Transportation Event. The campaign features bridge billboard and lampposts OOH formats, showcasing the event dates (April 25-26, 2024) and location (Yas Marina Circuit). Real Estate Marjan This campaign we’re about to review is a living example of the perfect conjunction of elegance, creativity, and anticipation. A coming-soon campaign by Aark Developers has visited Dubai’s OOH platform teasing us with the soon-to-be-launched project Al Marjan Island Ras Al-Khaimah. Marina Arcade Dubai's real estate market has always been a hub of memorable advertising, and the latest campaign from Mada'in Properties for Marina Arcade is no exception. With a series of digital billboards across high-traffic areas of the city, the campaign is a testament to the value of the advertising format. Nawayef A luxurious new residential development in Dubai is grabbing attention with a striking hoarding billboard campaign. The campaign features a captivating image showcasing a stunning house complete with a sparkling swimming pool. Vento Tower In the heart of Dubai, a story of ambition and elegance rises, Vento Tower. This tale is not just one of steel and glass but of a vision brought to life by Anax Developments, a name synonymous with affordable luxury and trust on OOH. 48 Parkside Dubai's OOH landscape welcomes a new addition, a campaign for 48 Parkside by Tabeer Developments. Tabeer Developments is shaking up Dubai with this new real estate gem, which offers a plethora of first-rate amenities like business centers and infinity pools. Diamondz By Danube Danube Properties’ Diamondz campaign, with its vibrant billboards, casts a net of luxury over Dubai, Sharjah, and Ajman. The campaign illuminates the streets with its portrayal of luxury in Dubai's Jumeirah Lake Towers. Sky Vista The billboard campaign for Peace Home Development's Exclusive 66 Sky Villas is a masterclass in advertising luxury real estate in Dubai. Strategically situated on the roadside, the hoarding captures the essence of Sky Vista's upscale living with striking visuals and a compelling narrative. Trinity Trinity's narrative is one of opulence interwoven with practicality. The development's striking billboards, adorning the city like urban tapestries, beckon homebuyers with the promise of an elevated lifestyle. Mira Villas Mira Villas, a Mira Developments initiative in collaboration with Bentley Home. This project is a symphony of opulence, presenting 5-bedroom villas and mansions’ advertised on OOH. Sobha One Dubai's OOH with Sobha One stands as a testament to luxury living, where serenity meets sophistication. Perched near Ras Al Khor Road, this architectural marvel offers more than just residences, it offers a panoramic theater with the Burj Khalifa playing a starring role. Fashion Wear Chic The in-house designed fashion brand specializing in leather goods and accessories, Chic, captures the attention of fashion enthusiasts and luxury connoisseurs across the UAE with its latest outdoor advertising campaign in Dubai, featuring the beautiful Nada Lamini. Maui Jim For the first time on OOH, Maui Jim, the eyewear brand well-known for its exceptional quality and stylish designs, rises on UAE’s billboards by Yateem Optician, exhibiting their brand new collection “Laulima.” DKNY For the very first time, New York’s iconic fashion brand, DKNY, captures the essence of the Big Apple and brought it to the vibrant cityscape of Dubai through its latest outdoor advertising campaign. Furniture & Interiors Design studio Design Studio, the inspirational space dedicated to making the entire bespoke experience come alive, Al Huzaifa's inspirational space is dedicated to bringing a unique vision to life, making its debut in outdoor spaces, the Design Studio collection is poised to captivate audiences with its exquisite craftsmanship and timeless elegance. Foodservice Flayva Flayva, the new food hall at Al Ghurair Centre’s OOH, is set to make its mark in Dubai. With 23 street food concepts under one roof, including popular favorites like Allo Beirut, House of Curry, and BaoFriends, Flayva promises a delightful dining experience. Zenon Dubai When Greek mythology meets AI, we’ll be intrigued! Spotted on digital screens in the heart of the UAE, Zenon Dubai hits the outdoor scene during the fourth week of March. With a new outdoor campaign for the recently launched Greek restaurant. eCommerce Salesforce Get ready to elevate your business to new heights as Salesforce, the pioneer in cloud-based Customer Relationship Management (CRM), launches its first-ever campaign in Dubai. Mobile Apps/Web Portals Make My Trip If you’re looking for a hassle-free travel experience, then Make My Trip is your way to go. A new digital out-of-home campaign hit Dubai screens during the last week of March, raising awareness about the renowned travel agency. Conclusion The latest report on Dubai, Sharjah, Ajman, and Ras Al Khaimah's OOH advertising scene reveals some interesting trends. While April 2024 saw a decrease in activity compared to previous months, OOH advertising remains a powerful tool. Real Estate, Fashion Wear, and Foodservice were the top spenders, utilizing hoardings, digital screens, and lampposts strategically to reach their target audiences. This report is a valuable resource for businesses considering OOH advertising in the UAE. It highlights the effectiveness of this marketing strategy and allows companies to understand current trends and popular formats within specific sectors.
