The renowned home appliances giant, Haier, has started the year on a high note with an exceptional achievement ranked as the No. 1 Major Appliances Brand for 15 consecutive years, according to Euromonitor. This remarkable accomplishment has instilled a sense of pride within Haier, this overwhelming success appeared in the outdoor advertising spaces. The carefully crafted billboards strategically convey the brand's message, utilizing captivating slogans and keywords to grab the attention of the audience with a focus on More Creation. More Possibilities and highlighting their status as the world's top home appliances brand, Haier's campaign prominently appears on static billboards, effectively reaching diverse audiences with a strategic geographic distribution, spanning the east and west of Cairo and even the 6th of October Bridge, targeting customers with significant purchasing power. The campaign has been spotted in the east and west of Cairo and on the 6th of October Bridge to indicate a strategic geographic distribution that targets customers with purchasing power. It's worth mention that Haier's accomplishment of being ranked as the No. 1 Major Appliances Brand for 15 consecutive years is undoubtedly a cause for celebration in outdoor spaces. moreover the home appliances brand always exists on the OOH locations as the previous campaign was in the beginning of current month. More about Haier's campaign’s budget, OOH kinds, and locations, can be reached by visiting MOOH, the Egypt and Emirates OOH-dedicated analysis system and Media Intelligence.