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Super General is All About That “Super Feeling” on UAE’s OOH
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Awareness Campaign

Super General is All About That “Super Feeling” on UAE’s OOH

By INSITE OOH
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May 16, 2024 1 week ago
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1 minute, 9 seconds
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Super General has just appeared on billboards across the UAE, solidifying their presence as the household appliance brand with a global presence, after their last campaign.

The campaign tagline, "It’s Super Feeling" suggests an emotional connection between the brand and its customers. This implies that Super General appliances go beyond mere functionality, creating a sense of ease. Their OOH campaign flaunts not only their impressive 30-year history in the field but also their vast experience, spanning over 50 countries worldwide.

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The campaign's focus on the "Super Feeling" hints at the message that Super General appliances are reliable and designed to make life more convenient and comfortable. Super General has a wide portfolio of state-of-the-art refrigerators that keep food fresh, powerful air conditioners, provide cool respite during the hot summer months, and more. Overall, Super General positions itself as a partner in creating a superior home environment, with ovens, washing machines, and water dispensers shown on the visuals, as well.

This strategic use of OOH advertising allows Super General to reach a broad audience across the entirety of the Emirates. With their prominent placement on billboards, the brand is seeking those in the market for new appliances, reminding them of Super General's established presence and global reach.

In a huge campaign in Sharjah, Dubai, and Ajman, the ad spread in the first week of May, via uni-poles, mega coms, and hoardings. 


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