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Skip The Norm with Geely's Starray on UAE's Out-of-Home Billboards
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Awareness Campaign Dubai

Skip The Norm with Geely's Starray on UAE's Out-of-Home Billboards

By INSITE OOH
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May 15, 2024 1 week ago
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1 minute, 6 seconds
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The Geely Starray billboard campaign is a visually compelling and effective marketing strategy that highlights the sleek and modern design of Geely's latest vehicle. The billboard prominently features high-quality images of the Starray, capturing different angles to showcase its aesthetic appeal and advanced features. This visual approach immediately grabs the attention of passersby, drawing them in to learn more about the car.

The predominant use of grey and silver on the billboard evokes a sense of professionalism, sophistication, and modernity, suggesting that the Geely Starray is a high-end, reliable vehicle. The white background enhances the visibility of the vehicle images and text, providing a clean and minimalist look that draws attention to the key elements of the ad.

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The core message, "Skip the Norm," positions the Geely Starray as a standout choice in the automotive market, appealing to consumers who are looking for something different and innovative. The inclusion of practical information like "Monthly rates starting from AED 1,240" and the Geely logo, along with the AGMC and 800 details, provides potential buyers with essential details that can drive their interest.

This campaign continues the tradition of Geely's innovative approach to automotive design, following the success of previous models like the Geely Okavango.

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