After the previous co-branding campaign that Raneen had with Haier, the home appliances brand just launched another out-of-Home campaign that uses both static and digital screens for a promotional campaign. The campaign is located in important spots for the audience to notice as you spot it on highways, bridges, and suburbs such as Zamalek and Mohandessin. The campaign’s artwork has a lot to offer with the promise of winning the washing machine, fridge, and oven when you buy the rest of the furniture from Raneen. The campaign used a specific stamp “soon to be married” to encourage young audiences to take advantage of this promotion. The campaign used the Arabic Language to capture the attention of the broadest audience using the default language which is the Egyptian dialect. AD Almost a year ago Raneen launched the same promotional campaign made especially for the audience who are planning to get married, The eye-catching visuals showcase a tempting offer: win a washing machine, fridge, and oven absolutely free when you purchase the rest of your furniture at Raneen! The campaign specifically targets young adults about to get married, using the Arabic phrase (Ala Wesh Gawaz) which translates to soon to be married in the Egyptian dialect. This approach aims to capture the widest possible audience by utilizing the most common spoken Arabic in Egypt. If you think that’s all about Raneen’s campaign, think again! We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH the OOH intelligence data provider for Cairo and Dubai.
