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Abu Dhabi Calendar Announces Comedy’s New Capital on Dubai’s DOOH Arena
Awareness Campaign

Abu Dhabi Calendar Announces Comedy’s New Capital on Dubai’s DOOH Arena

May 14, 2024 1 week ago
1 minute, 12 seconds
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Abu Dhabi Calendar makes its public appearance on Dubai’s DOOH platform, announcing Abu Dhabi Comedy Week which will be hosted near the beach on Yas Island, gathering up the world’s best comedians, as well as local legends for a week of hilarious entertainment. 

With shows by Dave Chappelle, Aziz Ansari, Tommy Tiernan & Kevin Bridges, Bassem Youssef & Maz Jobrani, Tom Segura, Jo Koy, Bad Friends, Andrew Schulz, and Chris Tucker, the upcoming edition of the thrilling yearly event will undoubtedly be an enjoyable smash. "

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The campaign encourages audiences in Dubai to take the opportunity and participate in a memorable event on Yas. It also showcases that the event will take place from the 18th till the 26th of May 2024 at the Etihad Arena Abu Dhabi. The ad uses the bold copy “Comedy Has a New Capital”, and includes photographs of the comedians who will be performing with a yellow frame around them to make them pop. Yellow is a color associated with laughter, happiness and energy and it makes people feel cheerful and optimistic, which makes it one of the most perfect colors for the campaign. The blue background provides an exciting contrast. 

The new campaign was launched during the second week of May and was distributed as digital screens and hoardings. 

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