In a thrilling growth and development, Careem, the region’s to multi-service mobile application, has climbed on Greater Cairo’s OOH platform revealing the debut of its “Go 3ala Kefak” service, featuring renowned actor Islam Ibrahim, indicating a substantial growth after its success in Alexandria, Tanta, and Damietta. This launch demonstrates Careem’s commitment to improving and streamlining the daily commute process for both passengers and captains throughout Egypt. This service is mainly designed to offer more flexibility to audiences allowing them to personalize their rides according to their needs and preferences, and they get to choose the price, captain, and car model. The advert uses the bold copy “Choose The Best Price” in Arabic in order to reach the Egyptian population and set target audience, and embeds a call for action slogan, “Don’t let is pass by you” or, “Don’t miss it”, which will excite consumers to try to use the new service. Half of the ad shows the actor Islam Ibrahim comfortably riding a Careem in the backseat, pointing at his Careem app on his phone, most probably set to “Go 3ala Kefak”, while the other half of the ad features Careem’s green brand color as the background which symbolizes safety, balance, and harmony. The copy also indicates that Careem is owned by multinational transportation company, Uber, and this acquisition has been valid since Jan 2020. Another visual of the ad shows Islam Ibrahim doing the “perfect” hand gesture, holding his phone, getting into the car chosen for his ride. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about Careem’s OOH campaign and more!
