Multiply Group, Abu Dhabi-based holding company. has announced its Q1 2024 on digital screens calling the year 2024 “the year of efficiency,” as the revenue increased by 45% YoY to AED 391 million. The Group has identified across its portfolio areas of EBITDA uplift worth up to AED 45 million run-rate. Of course, there’s nothing to spread the news other than advertising, the holding firm decided to gloat on digital screens the increase under the motto of “the best is yet to come.” The slogan packs a punch in advertising by creating a wave of optimism. It subtly suggests the advertised product or service will improve your life, sparking anticipation and excitement for the potential it holds. This future-focused message is ideal for new offerings, leaving a bit of mystery to pique your curiosity and inspire you to learn more. By tapping into our desire for progress and positive change, it creates an emotional connection, leaving a lasting impression that things can always get better with what they're offering. Last but not least, the firm group chose the digital screens to promote the news to capture the attention of the audience.