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Erling Haaland strikes on UAE’s OOH Stage with Midea’s New Campaign
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Erling Haaland strikes on UAE’s OOH Stage with Midea’s New Campaign

By INSITE OOH
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May 13, 2024 1 week ago
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1 minute, 36 seconds
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Midea has returned on UAE’s billboards with a new campaign featuring internationally recognized professional football player Erling Haaland, who plays as a striker for Premier League club Manchester City and the Norway national team. Midea has partnered with the team offering global world class sponsorship with Manchester City, and has openly expressed that in their OOH activity such as their last campaign in July 2023.

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The campaign was unveiled in Sharjah and Ajman during the first week of May, and is featured in a major Out-of-Home advertising strategy visible on Uni-pole and Mega Com formats throughout the cities. Midea’s conscious decision to leverage OOH advertising in UAE marks an exceptional comeback for the brand, launching during the first week of May. 

Midea has formed a strategic partnership with Taqeef, a pioneering AC and cooling solutions provider, that will be in charge of representing the new series in the UAE, as well as distributing and providing after-sales service. This agreement intends to increase Midea’s footprint in the region while also providing customers with an enjoyable experience. 

The ad portrays Erling Haaland with his finger placed on his mouth indicating the ad copy that Midea offers “Performance That Speaks For Itself”, with one of the brand’s air conditioners in the background. The campaign uses blue as a main color which symbolizes calmness, relaxation, peace, order, and tranquility, which is a perfect choice.  

Using the brand’s slogan “Make Yourself At Home”, Midea is considered the world’s leading home appliances brand delivering the most extensive selection of products to fully satisfy the demands of daily household living offering cutting-edge technology, making life at home smooth and effortless and it has reflected that thoroughly in its campaign featuring Erling Haaland. 

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