Once again, Haier and the renowned retail shopping destination, Raneen, are making their presence in the outdoor scene Following their successful co-branding campaign, which unveiled the annual discount, the two entities have joined forces once more, This time, their collaborative effort is to reiterate the availability of all Haier products at Raneen branches. to continue making a bold statement in the outdoor advertising space, ensuring that customers know the wide range of Haier products at Raneen, the co-branding campaign primarily focused on promoting several types of home appliances from Haier with unbeatable sales in Raneen stores. The billboard campaign, draped in black opulence, blanketed Cairo and Giza, showcasing Haier's extensive range of products, from refrigerators and washing machines to air conditioners, each product was displayed with a sense of grandeur, emphasizing its sleek design, the prominent placement of the NO.1 assured viewers that Haier is the leader in Home appliances and the cosmopolitan first choice Notably, this ongoing out-of-home campaign has periodically appeared on billboards since last year, additionally, with its clear visuals and confident messaging, the campaign made a bold statement about Haier's excellence its visuals and clear messaging have effectively conveyed Haier's excellence which leaves a lasting impression in the audience's mind. The campaign’s budget, OOH kinds, locations, and more can be known by visiting MOOH, Egypt, and Emirates' OOH-dedicated analysis system and Media
