Etisalat has renovated their look on the billboards of Greater Cairo with a new OOH campaign that promotes their sports alerts service Rakam #1.
The ads feature the official photo of Egypt’s National team goalkeeper Essam El-Hadary, with ad copy that explains viewers how to subscribe and offers the chance to win a trip to Russia for FIFA World Cup 2018 – joining the ranks of advertisers that are also exploiting Egypt’s qualification to the World Cup.
Launched during the last days of January, the campaign can be seen on the regular locations of the regional telecom operator across the city with large and x-large uni-poles, billboards, double-decker poles, gates, and lightboxes.
Advertiser: Etisalat Misr
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Uni-Pole
Region: North Africa
Tags: Essam El-Hadary | FIFA World Cup | Multi-Channel Campaign | Product Launch | Regular Advertiser | Special Promotion | Rakam #1
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.