Etisalat has renovated their look on the billboards of Greater Cairo with a new OOH campaign that promotes their sports alerts service Rakam #1.
The ads feature the official photo of Egypt’s National team goalkeeper Essam El-Hadary, with ad copy that explains viewers how to subscribe and offers the chance to win a trip to Russia for FIFA World Cup 2018 – joining the ranks of advertisers that are also exploiting Egypt’s qualification to the World Cup.
Launched during the last days of January, the campaign can be seen on the regular locations of the regional telecom operator across the city with large and x-large uni-poles, billboards, double-decker poles, gates, and lightboxes.
Advertiser: Etisalat Misr
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Uni-Pole
Region: North Africa
Tags: Essam El-Hadary | FIFA World Cup | Multi-Channel Campaign | Product Launch | Regular Advertiser | Special Promotion | Rakam #1
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